Read The Complete Guide to Special Event Management by Dwight W. Catherwood Online


Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy to read format It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports It also covers every stage of marketing, logistics, finance, concessions and public relations....

Title : The Complete Guide to Special Event Management
Author :
Rating :
ISBN : 0471549088
Format Type : Hardcover
Language : English
Publisher : Wiley 1 edition May 1992
Number of Pages : 320 pages
File Size : 599 KB
Status : Available For Download
Last checked : 21 Minutes ago!

The Complete Guide to Special Event Management Reviews

  • Patrick J McCarthy
    2019-12-25 09:55

    look forward to reading

  • M. Bennett
    2019-12-20 15:51

    I was actually looking for a book about the organising of events with small groups of clients, up to 10 and at most 20 people. This was not what I was looking for....However it instilled a lot of new ideas in my crainium that I was able to carry over into my daily line of work when organising presentations to clients and events with clients.

  • None
    2020-01-19 12:48

    This book is a simple introductory text on event management and will be of little use to those with any amount of experience in the field. At best, it will help the experienced manager refine their checklists. I expected much more from consultants of Ernst & Young.